We wondered whether this was a sign of MPP’s normalization-but with this month’s growth, it appears things are yet again fluctuating. When we reported on this last month, the growth was much smaller at 8.78%. Let’s take a closer look at each Apple subcategory:Īpple Mail Privacy Protection’s share grew by 11.88%, from 44.6% in January to 49.9% in February. Compared to last month, Apple’s share increased from 57.2% to 59.8%, a growth of 2.6%.Īs Apple grew its share, Gmail and Outlook decreased their shares, now at 27.4% and 4.3%, respectively. Since MPP’s launch in September, Apple has been slowly climbing for the most part. Having said, the top 3 most popular email clients for February 2022 are Apple, Gmail, and Outlook.Īpple takes the top spot as the most popular email client, with a share of 59.8%. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS.As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens).
Top email clientsīefore we dive in, there are a few things we’d like to note: Here’s a look at the most popular email clients in February 2022, and what shifts happened with email client market share last month.
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